Traveling Hub for Kartell Museo.
Project in IED Milano
Vision & Concept:
A futuristic modular Traveling hub for Kartell Museo that shall travel to London Miami & Tokyo to make brand awareness and the new trends & collaborations of Kartell.The pavilion is an itinerant performative Magic box of display and spectacle which can be moved from city to city and in different locations at different times of the day in a host city. The Kartell pavilion reaches new and different audiences with every relocation where, the Architecture and the exhibition become the key performers in engaging the casual visitor who not only becomes a spectator but also a temporary protagonist in the urban landscape. A particular chapter or a story of Kartell can be reinterpreted each time which is emitted from the itinerant museum that correlates to its very local context.